Privacy Policy

CadenceEQ is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and your rights under UK data protection law (UK GDPR and the Data Protection Act 2018).

If you have any questions about this policy, please contact us at hello@cadenceeq.com.

1. Who we are

CadenceEQ is an equestrian equipment retailer based in the United Kingdom. References to "we", "us" or "our" in this policy refer to CadenceEQ. We act as the data controller for personal information collected through this website.

2. Data we collect

We may collect and process the following categories of personal data:

• Identity data: First name, last name
• Contact data: Email address, delivery address, billing address, phone number
• Transaction data: Details of products you have purchased, order history, payment confirmation
• Financial data: Payment card information (processed and stored securely by Stripe — we do not store full card details)
• Technical data: IP address, browser type and version, time zone, operating system
• Usage data: Information about how you use our website, including pages visited and items viewed
• Marketing data: Your preferences for receiving marketing from us (only with your consent)

3. How we use your data

We use your personal data for the following purposes:

• Processing and fulfilling your orders, including managing payments, delivery and returns
• Sending you order confirmations, dispatch notifications and delivery updates
• Responding to your enquiries and customer service requests
• Sending you marketing emails about new products, promotions and news — only if you have opted in
• Improving our website and services through analytics
• Complying with our legal obligations

Our legal bases for processing include: performance of a contract (to fulfil your order), legitimate interests (improving our services), legal obligation, and consent (for marketing communications).

4. Third parties we share data with

We share your personal data only with trusted third parties who assist us in operating our business:

• Stripe: Payment processing. Stripe handles all card payments securely. Their privacy policy is available at stripe.com/privacy.
• Delivery partners: Royal Mail and courier services who fulfil delivery of your order. We share your name and delivery address.
• Supplier partners: Where items are shipped directly from our suppliers, your name and delivery address will be shared with them for fulfilment purposes only.

We do not sell your personal data to any third party. We do not share your data for marketing purposes without your explicit consent.

5. Cookies

Our website uses cookies — small text files stored on your device — to make the site work correctly and to improve your experience. We use the following types of cookies:

• Strictly necessary cookies: Required for the website to function (e.g., your shopping cart). These cannot be disabled.
• Analytics cookies: Help us understand how visitors use our site so we can improve it. These are only set with your consent.

You can control and delete cookies through your browser settings at any time.

6. How long we keep your data

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting and reporting obligations. Order data is typically retained for 7 years in line with HMRC requirements. You may request deletion of your data at any time (see Section 7 below).

7. Your rights under UK GDPR

You have the following rights regarding your personal data:

• Right of access: You can request a copy of the personal data we hold about you.
• Right to rectification: You can ask us to correct inaccurate data.
• Right to erasure: You can ask us to delete your data where there is no legal requirement for us to retain it.
• Right to restrict processing: You can ask us to limit how we use your data.
• Right to data portability: You can request a copy of your data in a structured, machine-readable format.
• Right to object: You can object to processing based on legitimate interests or for marketing purposes.
• Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, email hello@cadenceeq.com. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

9. Contact us

If you have any questions, concerns or requests regarding this Privacy Policy or your personal data, please contact us: